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Privacy Policy

Last updated: 28 November 2025

1. Introduction

Welcome to Keepace Consulting. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

This policy applies to information we collect through our website at www.keepaceconsulting.com and any related services.

2. Data Controller

The data controller responsible for your personal data is:

Keepace Consulting

Contact: Clare Sweeney

Email: clare@keepaceconsults.com

Location: Greater Manchester, UK

3. Information We Collect

Information You Provide

  • Contact information (name, email) when you reach out to us
  • Business information when enquiring about our services
  • Any other information you choose to provide

Information Collected Automatically

With your consent, we collect:

  • Device and browser information
  • IP address and approximate location
  • Pages visited and time spent on site
  • Referring website
  • Interaction data (clicks, scrolls, mouse movements)

4. How We Use Your Information

We use your information to:

  • Provide and improve our services
  • Respond to your enquiries
  • Analyse website usage and improve user experience
  • Ensure website security and prevent fraud
  • Comply with legal obligations

6. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us understand how you use our site and improve your experience.

Cookie Categories

Strictly Necessary

Essential for website functionality. Cannot be disabled. Currently only used to store your cookie preferences.

Analytics

Help us understand how visitors interact with our site. Includes Google Analytics and Microsoft Clarity. Requires your consent.

Marketing

Used for personalised advertising. Currently not in use on this website.

Functional

Enable enhanced functionality and personalisation. Currently not in use on this website.

Cookies We Use

Cookie NameProviderPurposeDurationCategory
_gaGoogle AnalyticsDistinguishes unique users2 yearsAnalytics
_ga_<ID>Google AnalyticsStores session state2 yearsAnalytics
_gidGoogle AnalyticsDistinguishes unique users24 hoursAnalytics
_clckMicrosoft ClarityStores unique user ID1 yearAnalytics
_clskMicrosoft ClaritySession data1 dayAnalytics
CLIDMicrosoft ClarityIdentifies first-time Clarity users1 yearAnalytics
ANONCHKMicrosoft ClarityIndicates session data syncSessionAnalytics
MRMicrosoft ClaritySyncs MUID across domains1 weekAnalytics
SMMicrosoft ClaritySyncs MUID across domainsSessionAnalytics
keepace_cookie_consentKeepaceStores your cookie preferences1 yearStrictly Necessary

Managing Cookies

You can manage your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer. You can also control cookies through your browser settings:

7. Data Sharing

We share your data with:

  • Google: For analytics purposes (Google Analytics)
  • Microsoft: For analytics purposes (Microsoft Clarity)

We do not sell your personal data to third parties.

8. International Data Transfers

Google and Microsoft are US-based companies. When we share data with them, your data may be transferred to and processed in the United States. These transfers are protected by:

  • Standard Contractual Clauses approved by the European Commission
  • The EU-US Data Privacy Framework (where applicable)

9. Data Retention

  • Analytics data: 26 months (Google Analytics default)
  • Consent records: Until withdrawn, plus 1 year
  • Contact form data: 3 years or until project completion

10. Your Rights

Under UK GDPR, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Request limited processing of your data
  • Portability: Request transfer of your data
  • Object: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent at any time (use Cookie Settings)

To exercise any of these rights, please contact us at clare@keepaceconsults.com. We will respond within 30 days.

11. Children's Privacy

Our website is not directed at children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

12. Changes to This Policy

We may update this privacy policy from time to time. Significant changes will be notified through our website. The "Last updated" date at the top of this policy indicates when it was last revised.

If we make changes that require your renewed consent (such as adding new cookie categories), the cookie consent banner will reappear.

13. Contact Us

For any questions about this privacy policy or your personal data, please contact:

Clare Sweeney

Email: clare@keepaceconsults.com

We aim to respond within 30 days.

14. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office

Website: https://ico.org.uk

Phone: 0303 123 1113